Social Media Campaign    |    Telemundo / NBCUniversal    |    January 2023
Challenge
A bad weed never dies

After three years, the number one series on Hispanic television promised viewers the return of its most iconic character: Aurelio Casillas. The new season of "El Señor de los Cielos" arrived with more action and drama than ever, and we were part of the exciting digital campaign leading up to its premiere.

Rollout
The same old Aurelio

The stars of "El Señor de los Cielos" have made a lasting impression and deeply connected with fans, sparking interest and conversation with every move. The campaign reflected this by introducing new characters, highlighting the evolution of familiar ones, and building anticipation for Rafael Amaya's return to Telemundo.

Character Posters
Evolution
The Casillas clan returns
Wrap-Up
The Casillas crew is still kicking

Creating digital pieces for action content like this is always an opportunity to explore editing, animation, and rhythm resources, and to dose them in intensity and emotion according to each stage of the campaign. The Casillas are back and, judging by the results from the premiere, they're here to stay for a while.