In 2024, HBO relaunched its streaming service under the name Max, and we were invited to support the creative and production efforts for the development of informational and training materials related to communication and branding for this new phase. These materials are designed for the marketing, sales, and cable operator teams across Latin America, aiming to deliver clear messages about the brand ecosystem to both current and future users.
HBO and Warner’s original content is of such high quality that creating pieces like this, showcasing the Max experience, was an exciting challenge.
HBO - Max / Sales Latam Sep 2024
We also explored new approaches to updating HBO's tutorials and internal communication assets. Who said a training video lasting over four minutes can’t be fun?
HBO - Max / Sales training Latam Oct 2024