On-Air Campaign    |    Telemundo / NBCUniversal    |    May 2021
Challenge
Back to the Most Famous Coffee Plantation

The remake of one of Colombia's most popular and successful telenovelas hit Telemundo. After 27 years, and with a fresh twist, the challenge was to spark interest in new audiences for this iconic story.

NBC Universal / Telemundo / Café con aroma de mujer / On Air promo

Rollout
Gaviota Takes Flight and Doesn't Stop

We filled the air with over 40 original pieces, hyping up the audience for one of the biggest premieres on the network in 2021.

Plus, we really dug working with the musical content. Gaviota's classic tunes were hummed non-stop and rocked with us from start to finish, sparking major excitement among everyone involved.

NBC Universal / Telemundo / Café con aroma de mujer / On Air promo

NBC Universal / Telemundo / Café con aroma de mujer / On Air promo 15"

Wrap-Up
Unstoppable Love

Dropping the new cast and each sneak peek of this fresh version set the screen on fire and bagged new followers. The invite was too good to pass up: fall in love all over again with this classic, timeless love story.

NBC Universal / Telemundo / Café con aroma de mujer / On Air promo 30"